| FEBRUARY 2007 NEWSLETTER |
| “In order to create, there must be a dynamic force, and what force is more potent than love?” – Igor Stravinsky |
| NEW “JEWEL” |
| “February is the month for celebrating red and love… and life.” – ce
If you need a little inspiration to wear red, don’t worry. Red comes in many shades. Don’t forget pink. Here, we have a large oval-cut carnelian cabochon ring in 14k yellow gold, $1,450. Reddish carnelian drop earrings with post in 14k white gold, $595. Small, square-cut, bezel-set ruby studs in 14k yellow, $475 (available in other gemstones, too). Marquis ring with pink tourmaline in 14k yellow gold, $1,500. WHAT IS CARNELIAN? Also called “cornelian”, this translucent, reddish-orange variety of chalcedony was once thought to still the blood and calm the temper. The various shades of red are due to the presence of iron oxide. The best carnelian comes from India and has a hardness of 7. |
| CED – News & Events |
| Events
February 25 – Patina and Brides – Walt Disney Concert Hall, Los Angeles – Joachim Splichal’s Patina Catering & The Bridal Bar invite you to become a Patina Bride. Tour the world famous Walt Disney Concert Hall, taste unrivaled cuisine from Patina Catering, enjoy couture bridal fashions by Kirstie Kelly, preview Southern California’s elite wedding locations and consult with the Bridal Bar premier wedding professionals in cake design, cutting edge trends, decor concepts and more! Tickets are $35 each. Call 213.972.7565 or e-mail eventrsvp@patinagroup.com. March 10-11 (10-6pm) – Contemporary Craft Market – Fort Mason, San Francisco – CCM features artists from various mediums, including photography, textiles, sculpture, clothing and our favorite… jewels. For more info, visit www.contemporarycraftsmarket.com. March 30 – April 1 – CA Boom 4: The West Coast Independent Design Show – Los Angeles – Located at the Barker Hanger in Santa Monica, this year’s CaBoom 4 represents: Prefab housing, fine furnishings, materials, surfaces & finishes, modern parenting, indoor/outdoor living, giftware and accessories. Come to the opening night event or take an architectural tour. Either way, do not miss it! Buy tickets on-line and get $4 off when you apply the Claudia Endler Designs discount code, “Claudia”. Visit CED in booth C14. Visit www.caboomshow.com, for more info. Press Watch and Jewelry Review Magazine Nov/Dec 2006 – CED rose gold dome rings were featured as part of an editorial on rose gold jewelry. |
| FEBRUARY’S FEATURE: The Color Red |
| What color actually is red? It comes in so many shades from bright to dark, crimson to scarlet to pink and everything in between. Red is powerful. Like no other color, it captures your attention.Red is, supposedly, the first color perceived by Man. Red, a color of strength, has both positive and negative connotations. Red is associated with anger, death, blood and love. Yes, “Love”. Love makes your hear beat faster and blood run quicker.
Red has a long rich history. Neolithic cave painters ascribed magical powers to the color. They painted animals in red ochre or iron oxide to conjure their fertility. The special powers of the color red protected them against evil influences. Red garlands and scarves were part of wedding customs in many cultures. Roman brides were wrapped in a fiery red veil, the flammeum, which would warrant love and fertility. Greek, Albanian and Armenian brides wear red veils even today. Red wedding gowns were en vogue in Nurnberg of the 18th century. Chinese brides wear red wedding gowns and are carried to the ceremony in a red litter. The bride walks on a red carpet and is greeted by the groom who lifts her red veil. (Could this have been the first red carpet?) Neighbors bring red eggs to the couple, after a child is born. The red rose is the symbol of love and fidelity. It was dedicated to the goddesses of love, Greek Aphrodite and Roman Venus. Could this be why we give red roses on Valentine’s Day? Louis the XIV of France supposedly had great legs. He wore pants that came to the knee with tights and high heels with red or scarlet heels. Soon, it became fashionable for the wealthy in society to wear the scarlet heels. It was a color reserved for the rich, because it’s color came from insects that infest cactus plants that the Spanish then imported from Mexico… A costly endeavor, to say the least. Luckily these days, red is accessible to the common folk in every shade. This month we are celebrating the colors of Red. Resources: webexhibits.org, KCRW radio, wikipedia.org/wiki/Red |
| FROM ONE OF OUR CLIENTS |
| “I was wonderfully surprised with a pair of gorgeous white gold earrings for my wedding anniversary, (I’m wearing them right now). I wanted to let you know how beautiful they are and what a fabulous compliment they are to the pendant necklace we bought at last year’s CaBoom show. I love your work and always peruse all your mailings.” – Debbie J., Architect |
| THE WAY OF CHIC: |
| They say good food is the way to a man’s heart. It is also the way to a woman’s heart. |
| STYLE RECOGNITION |
| When you enter, you’ll be impressed by the appealing d�cor which includes stylish leather seating, dim lighting and an overall ambience reminiscent of a hip martini lounge. The service is very friendly. The food is clean, not oily or heavy. Everything we had was beautifully presented, including the amazing desert. It can almost be considered art with an intricate, delicate lattice of spun sugar. It looks like hard candy and tastes like cotton candy.Naraya, a Thai fusion restaurant tucked away on Robertson Blvd, is our other gemstone of the month. For more info, visit CitySearch.com. |
| HELP WANTED |
| Premier L.A. based contemporary jewelry designer Claudia Endler Designsand well known art jewelry gallery Sculpture to Wear (Santa Monica) are both in need of an assistant. We need someone who is looking for either a part time or full time position. Part time would be either with Claudia Endler Designs (2 days a week and some weekends) or Sculpture to Wear Gallery (3 days a week and some evenings). Fulltime would be a shared position between both.The person we are looking for needs to have organizational skills, computer skills, to be resourceful and conscientious, professional in appearance and have the ability to greet potential clients in a retail sales environment. Assist with the day to day running of a jewelry business and a gallery. We are looking for someone who is reliable and trustworthy, from referrals from our colleagues and friends. We are willing train the right person. This is an excellent opportunity for someone who wishes to learn the jewelry business from a wholesale and retail standpoint or someone who is interested in art and design.
Inquiries and resumes should be directed to: Claudia Endler 310.360.7204 claudia@claudiaendler.com |
| CED CLIENT REFERRAL PROGRAM |
| Claudia Endler Designs is proud to offer a new program for our clients. Send us a client and you will receive special rewards from Claudia Endler Designs. Hmmm… I wonder what it could be. |
| THE CED WISH LIST |
| Is there someone we should contact who can help us to grant your jewelry wish? What – Who – Where – When? Contact us atinfo@claudiaendlerdesigns.com with details. There are always lots of weddings during the summer. That means wedding presents and anniversary presents. Don’t forget! |
| NEWSLETTER ARCHIVE |
| All previous newsletters are available atwww.claudiaendlerdesigns.com/newsletter.html. |
| CONTACT |
| For more information visit: www.claudiaendlerdesigns.com
If you have questions, need information or would like to unsubscribe, please email us at info@claudiaendlerdesigns.com Thank you. |
