| MAY 2006 NEWSLETTER |
| “Let me listen to me and not to them.” – Gertrude Stein, American writer |
| NEW “JEWEL” |
| “Hi impact!” – ce
This ring is actually three rings joined. We use our pavé setting for the two outer rings and our prong setting with an emerald cut diamond center stone. All three rings have Curve appeal in alignment with our Streamline look. (2 slim curve rings, pavé set diamonds, 18k white gold, approx. $1,600 each; mounting with 1.25ct emerald cut diamond, 18k white gold, custom setting for stone, approx. $17,000) |
| CED – News & Events |
| News “The Emphasis Is On Excellence” WJA Announces Nominees For the 23rd Annual “Awards For Excellence” – The Women’s Jewelry Association (WJA) is pleased to announce the outstanding nominees for its “Awards For Excellence” 2006. Exhibiting excellence in their respective work, the nominees have all made an impact on the industry. Claudia Endler Designs has been nominated, along with 4 other candidates nationally, for the Award of Excellence in Design.Events “Commitment to ourselves, each other and our dreams” May 18-20 – Commitment Event @ Sculpture to Wear: FeaturingClaudia Endler Designs. Come explore the jewelry possibilities for your commitment to the love of your life or as a reminder of a promise made to yourself. (www.claudiaendlerdesigns.com) Also see artist M.E.Rainer, who creates pieces by transforming daily life into an event of luxury and lavish indulgence. (www.rainernyc.com) Join us, May 18th 5-8pm, for the Opening Night or visit the Trunk Show and make individual appointments for May 19 & 20th 11-5. Contact Sculpture to Wear, 808 11th St, Santa Monica, CA, 310.260.1957, lisa@sculpturetowear.com,www.sculpturetowear.com June 9-11 – Contemporary Craft Market – Santa Monica – This show represents a variety of artistic mediums, including sculpture, textiles, glass and other wonderful creations. CCM is held at The Santa Monica Civic Center. We’ll be there! For more details, visit: www.CraftSource.org |
| MAY’S FEATURE: New Diamond Cut Grades |
| Looking at as many diamonds as we have and having been educated on the perfect proportions of table, depth and pavilion, we still often wonder how is it that what is considered to be an “Ideal Cut” can still face up so individually. Because they are so unique, one diamond can look very different from another with the same proportions. This has never before been accounted for in all the grading systems and certifications. Meaning, there is still some subjectivity when looking at a stone. Now, The Gemological Institute of America (GIA) has addressed this issue, by devising a system that includes new attributes in their diamond grade certificates.GIA recently announced the introduction of its new Diamond Cut Grading System for round brilliant diamonds. Over the course of a fifteen-year research project, GIA researchers performed extensive computer modeling of round brilliant diamonds and conducted more than 70,000 observations on actual stones to validate the science. This system can now predict the cut grade for more than 38.5 million proportion sets. The result is a comprehensive Cut Grading System that accurately reflects all the critical cut factors of a round brilliant diamond.
GIA’s extensive research has shown that there is no single set of proportions that defines a well-cut round brilliant diamond. Many different proportions can produce attractive diamonds. A polished diamond’s beauty lies in its complex relationship with light: how light strikes the surface, how much enters the diamond and how, and in what form, light returns to your eye. The result of the research is a display of three new attributes. Brightnessis the combination of all white light reflecting from the surface and interior of a diamond. Fire is the colored flashes that can be seen in a diamond.Scintillation describes the sparkle of light you see in a diamond and the overall pattern of bright and dark areas, when you look at a diamond face-up. We applaud GIA for taking into account that which we have all known in our hearts to make diamonds beautiful!!! Of course the final judgment is always left to you. We always ask our clients: Do you think it is beautiful? Does it speak to you? Never let someone else tell you what is beautiful. Resources: www.gia.edu |
| INDUSTRY NEWS |
| What is LifeGem?Some of you already know that science can create laboratory grown or manufactured diamonds. Recently, it has come to our attention that there is a company that will produce a diamond created from the carbon of your loved one, as a memorial to their unique life. Visit www.lifegem.com, for more information. You can also find more information on manufactured diamonds in our April 2005 newsletter atwww.claudiaendler.com/newsletter.html
Where are the metal prices going? Currently, they are only going up! Up! Up!! Up!!! At the time this was written, gold was again at a 10% increase from only a few weeks earlier, now at over $705 oz. Prices are touching on an all time high, since October 1980. Platinum is over $1,240 oz and silver is also up, at approximately $14.50 oz. Some attribute soaring prices to, not only a rise in global demand, but political tension over Iran’s nuclear program and a weakening of the US dollar in relation to the Euro. |
| FROM ONE OF OUR CLIENTS |
| “I did get the rings! They are beautiful!!” – Kate B. |
| THE WAY OF CHIC: |
| Living your potential… living your passion is chic. |
| STYLE RECOGNITION |
| Alice Crisci recently launched a goal setting company that trains and develops people, teams and companies to set goals and set them into action. Whether consulting with a $100 million company, individual entrepreneurs or leading groups of everyday people to get clear about their passion in life, Alice makes a difference by getting people to execute on their potential at work and in life.We just cannot say enough about this energetic young woman, except that she leaves you feeling empowered. Do yourself or your company a favor and visit: www.alicecrisci.com. You won’t regret it! |
| THE CED WISH LIST |
| Is there someone we should contact who can help us to grant your jewelry wish? What – Who – Where – When? Contact us atinfo@claudiaendlerdesigns.com with details. There are always lots of weddings during the summer. That means wedding presents and anniversary presents. Don’t forget! |
| NEWSLETTER ARCHIVE |
| All previous newsletters are available atwww.claudiaendlerdesigns.com/newsletter.html. |
| CONTACT |
| For more information visit: www.claudiaendlerdesigns.com
If you have questions, need information or would like to unsubscribe, please email us at info@claudiaendlerdesigns.com Thank you. |
