Creatives We Love: Steve Lucero

What is The Artery and what inspired you to start?

The Artery is a creative community based photo/art production studio that aims to support, facilitate, and nurture casual and ambitious projects of the artists we know. I was inspired by hunger and fear, initially. I left the fire service to pursue a yearning for a freethinking, infinitely creative/developing environment that I was lacking for my soul. After ‘failing’ for two years trying to start my first studio, I got a hold of a larger space and believed with the knowledge [and debt] I attained—it gave me plenty of inspiration and belief in myself that I could prevail. I gathered together a group of photographers whom I believed in and felt I could support by providing a work space and community they lacked. It is now The Artery. We’re on our fifth year and are always at the forefront of progress.

What do you want to see reflected in your work?

Genuine expression. There is an art beyond the technical aspect of photography; that is being able to be stealthy/interact at the right times. To be the spectator and composer. Creating opportunities and capturing them in a genuine fashion.

What is the most rewarding aspect of what you do?

As an artist, it’s the exuberance and liberation someone expresses from seeing a photo or being within a creative space/environment. It moves me to move others.

Who or what inspires you?

I’m inspired by the everlasting pursuit of self-progress; admiring the works and efforts of humanity; art/ists whom devote their lives to creating a more beautiful world. Exploring/digging into the depths of the soul to reflect humanity in its greatest and worst.

What is your favorite place or thing to do in Los Angeles?

Being out in the city; enjoying the beautiful multitude of environments and assorted cultures.

If you could pick a place to teleport to right now, where would you go?

Japan. Never been; looks like a sci-fi fantasy world. Also with much noble history. Plus, sushi!

What’s your motto for life?

The journey of a thousand miles begins with a single step.

It taught me patience and progress. A single lesson/a day’s work—all collectively; eventually build an small empire from fantasy. With time and consistency of one’s attempts–anything is possible.

We believe in creating really personal pieces of wearable art. For some, it’s a reflection of a personal truth they hold dear or a reminder of inner strength. Is there a piece of jewelry or some other personal talisman that reflects you, give you strength, or tells something of you?

I wear a red bracelet on my wrist to remind me of my studio, to constantly believe and ultimately fuel my life’s drive to support others to inspire others and themselves.

Is there anything else we should know?

You’re beautiful. LOVE!

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