A minimalistic master, conveying a message using as little as possible. Today’s Google doodle was an homage to Saul Bass, the ultimate minimalist with the powerful and telling graphics for movie title, advertising and logos.
Finding a new way to incorporate graphic design into a typically dull portion of each movie, Bass opened the door and led the way for the budding art form.
“Saul Bass,” said Martin Scorsese, who used the artist for several films, “really was the first to take us into the modern sensibility.”
Today’s Google doodle and Saul Bass serve as a reminder how much can be expressed through minimalism and how much can be achieved through artistic influence.
Have an infinitely modern day!